Principais estratégias utilizadas no e-commerce de farma

Main strategies used in pharma e-commerce

A large part of the features you can offer in your e-commerce relate to the user experience. Consumers have changed their habits, have new needs and expect increasingly unified experiences, faster and more convenient shopping.

In the pharmaceutical sector, in addition to the unified experience, you need to pay attention to the peculiarities of the sector itself, for example the dynamics of prescriptions, controlled drugs, storage, in some cases medical services, etc.

It's worth remembering that functionalities need to be aligned with a strategyto your business model and, above all, to the needs of your persona in order to bring positive results.

> Read also: Checklist: The main functionalities for pharmacy e-commerce

Offer a wide range of products

Offering a wide variety of products is one of the key strategies for success in pharma e-commerce. With the growing demand for pharmaceutical and personal care products, consumers expect to find everything they need in one place. That's why pharma e-commerce companies need to have a wide product catalog to meet their customers' needs.

In addition, a wide variety of products can help increase sales and retain customers. By offering a wide variety of products, pharma e-commerce companies can become a benchmark in the market, earning the trust of customers and attracting new consumers looking for specific products. It is important to emphasize that the variety of products must be accompanied by accurate and reliable information about each item, guaranteeing the safety and efficacy of the products sold in pharma e-commerce.

Invest in technology

With the growing demand for online shopping, it is essential that companies use advanced technologies to provide a differentiated differentiated shopping experience to their customers. Among the technologies used are the use of artificial intelligence to personalize the shopping experience, the use of chatbots for customer service and the adoption of e-commerce platforms with intuitive, easy-to-navigate interfaces.

Technology can also be used to optimize logistics processes and guarantee the quality and safety of the products sold. The adoption of stock management systems, temperature monitoring and quality control are examples of technologies that can help pharma e-commerce companies maintain product quality and deliver safe and effective products to their customers.

Ensuring product safety

As pharmaceutical products have a direct impact on consumers' health, it is essential that they are delivered safely and effectively. In order to guarantee product safety, companies must strictly adhere to regulatory standards and quality control procedures, from product acquisition to delivery to the end customer.

In addition, it is important for pharma e-commerce companies to adopt security measures to protect their customers' personal and financial information. The use of data security systems, such as encryption and security certificates, is essential to guarantee consumers' privacy and security.

Offer secure and convenient payment methods

It is important for companies to offer various payment options so that customers can choose the one that is most convenient and secure for them. Among the most common payment methods are credit card, boleto bancário and electronic transfer.

To ensure customer security, pharma e-commerce companies must adopt security measures to protect consumers' financial information, such as using encryption and payment authentication systems. In addition, it is important for companies to offer an intuitive and user-friendly payment interface, so that customers can make their purchases quickly and easily.

Omnichannel in the Pharma market

Omnichannel is a strategy for integrating communication channels that is increasingly gaining ground in the pharma market. This approach seeks to offer customers a more unified shopping experience, allowing them to choose the channel that best suits their needs.

In the pharmacy sectoromnichannel can be used in a variety of ways to improve the customer's shopping experience. Some of the main strategies include:

  • Online purchase with in-store pick-up: The customer can buy products online and pick them up in the physical store, saving time and avoiding queues.
  • Home delivery: The customer can make the purchase online and receive the products at home, with convenience and practicality.
  • In-store purchase with pick-up at other points: The customer can buy in the physical store and pick up the products elsewhere, such as at a pharmacy in the same chain.
  • Use of apps: Apps can be used to make purchases, check prices and promotions, check product availability and schedule deliveries or pick-ups.
  • Unified customer service: Customer service can be integrated across all channels, so that the customer can have a consistent and personalized experience, regardless of the channel chosen.

These strategies allow pharmacies to offer a more convenient and personalized shopping experience, increasing customer satisfaction and, consequently, improving business results. In addition, omnichannel can help build customer loyalty, as they have more shopping options and more convenience when purchasing your products.

We recommend that before developing your project, you carry out a study of the UX and UI of your site, the buying journey and the main factors in deciding to buy online. Based on this information, you can understand what does and doesn't make sense for your business and your consumer.

Here at Codebywe have a process carried out by our Project Architects in conjunction with our clients, with the aim of understanding the best structure for e-commerce, taking into account operational and strategic needs and the business model. It works as a specialized consultancy with team support. If you want to know more about this service, click here!

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